Online marketplaces are incredibly popular selling channels amongst consumers across the globe, often providing you, as an online seller, with a platform to reach an extensive, ready-to-buy customer base. There are multiple types of online marketplace platforms, so in this article we will analyze 5 most common types of them.
B2B Marketplace Platforms
Business to business marketplace is an online Platform which connect importers, exporters, buyers, sellers, suppliers, manufacturers, wholesalers and retailers in a one place without any intermediaries. Consequently, B2B has its own and unique rules and laws. For example, B2B offers various pricing for each customer.
C2C Marketplace Platforms
C2C or peer to peer online platforms presume that all participants are equal. People who visit usually have similar interests, are about the same age, and go to the web platform to share something with others. Within this platform buyers and sellers exchange products or services. Buyers and sellers can typically change their roles on this type of marketplace platform. For example you can rent your current apartment, while on the other hand the person who live in your apartment can rent his current apartment to another one, as well.
B2C Marketplace Platforms
An Online B2C Marketplace is a platform where various vendors from different locations get associated to offer their products for sale, where the merchant will earn commission on the products sold. In most cases a company sells its products / services to individuals.
Crowdfunding Marketplace Platforms
Crowdfunding is the practice of funding a project by raising small amounts of money from a large number of people, via the Internet. It’s true that many products were launched recently using the crowd-funding model. More and more companies and investors are embracing this model, so it’s possible to see more crowfunding platforms within the next years.
Auction Marketplace Platforms
Auction marketplace is a multi-sided platform that connects buyers and sellers. Within this platform a seller lists a product and sets a spesific deadline. The buyer with the highest bid gets the product or service. In order to have a successful online auction marketplace, first you need to explore the competitive environment of both eCommerce and auction industry.
Nummuspay can provide you with automatic marketplace payments by separating profit percentages, centralizes payment accounts, streamlines partner onboarding and more advanced tools in order to run your marketplace project smoothly as an engine.
